DOGO Store

Project Overview

DOGO is a Turkey-based fashion brand built around individual self-expression. Specializing in vegan leather shoes, bags, clothing, and accessories, DOGO differentiates itself through bold artistic prints and licensed collaborations with globally recognized properties including Harry Potter, Warner Bros., Looney Tunes, Frida Kahlo, and DC Comics. The brand operates in over 100 countries and maintains 200+ physical retail locations worldwide. The e-commerce platform was built to serve a genuinely international audience, requiring robust multilingual support across Turkish, English, and French, along with multi-currency checkout handling TL, USD, and EUR. The architecture supports regional pricing, localized promotions, and country-specific shipping rules at scale. Product discovery is a central UX challenge given the breadth of the catalog — spanning women's, men's, and children's categories across footwear, bags, apparel, and accessories. The storefront was designed with collection-based navigation, seasonal campaign landing pages, and a licensing-focused browsing experience that showcases character collections prominently. The platform includes a full account system with order history, wishlist functionality, newsletter subscription, and member-exclusive promotions. Payment infrastructure supports Visa, Mastercard, and PayPal across all regions with SSL-encrypted transactions. Sustainability is a key brand pillar, integrated into the content strategy and product pages to communicate DOGO's vegan materials stance and ethical sourcing narrative to eco-conscious shoppers across their global markets.

Technology Stack

Delivery Highlights