DOGO Egypt

DOGO is a Turkish fashion brand built around wearable art: vegan-leather shoes, boots, sneakers, bags, and accessories carrying bold printed designs, including licensed collections from globally recognised properties. With the brand expanding beyond Turkey, Egypt was identified as a priority market — young, fashion-conscious, mobile-first, and underserved by international direct-to-consumer brands. DOGO Egypt (dogo-egypt.com) is the brand's dedicated storefront for that market, and we built and operate it end to end.

Rather than pointing Egyptian buyers at the global store, the market needed its own commercial reality: EGP pricing consistent with local purchasing power, local promotions, and fulfilment logistics that work inside Egypt. We built the store on Shopify with a catalogue architecture mirroring the brand's global taxonomy — women's and men's footwear across boots, sneakers, sandals and flats, plus bags and accessory lines — while keeping merchandising decisions local. The storefront introduces the brand to a market that doesn't yet know it, with positioning like "Turkish Brand Now in Egypt" woven into the homepage narrative.

Campaign mechanics are a core part of the operating model: seasonal collection launches (Spring/Summer drops), tiered cart promotions such as 30% off the second item, and sale collections are all built into the theme so campaigns can be activated without developer involvement. Product pages carry size guides, multi-image galleries of the printed designs, and WhatsApp support integration — the channel Egyptian shoppers actually use for pre-purchase questions.

Beyond commerce, we extended the store with a fully art-directed editorial section: designed News articles built natively in the theme, giving the brand a content layer for storytelling around collections, collaborations, and the vegan-materials stance that differentiates DOGO from fast-fashion competitors.

The result is a storefront that reads like a native Egyptian brand experience while staying visually faithful to DOGO's global identity — a repeatable market-entry template the brand can apply to its next region.