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Evimki

Evimki is a multi-regional online retailer selling home appliances, kitchen essentials, smart home devices, and lifestyle goods across the Middle East and Africa. We built their Shopify storefront with same-day delivery features, multi-regional rollout infrastructure, and a deals engine targeting 20,000+ customers.

Project Overview

Evimki is a fast-growing e-commerce retailer operating across multiple markets in the Middle East and Africa, focused on home appliances, kitchen and dining products, smart home devices, outdoor furniture, and lifestyle accessories. The brand's core value proposition is competitive pricing paired with quality-assured products backed by a 3-month warranty and a 14-day return policy. The platform was built on Shopify and engineered for multi-regional deployment, with separate storefronts localized for individual markets including distinct currency handling, local payment methods, and region-specific logistics integrations. The infrastructure is designed to scale horizontally across new geographies without requiring a full rebuild. A key feature is the deals and promotions engine, which powers the flagship Evimki Deals and Crazy Offers sections. This module enables the merchandising team to schedule flash sales, apply percentage discounts at the collection or SKU level, and surface promotional items prominently on the homepage and category pages. Same-day delivery availability is surfaced dynamically based on customer location, and WhatsApp is integrated as a primary customer support and order inquiry channel — a critical feature for African markets where WhatsApp serves as the dominant platform for commerce. Order tracking, secure payment infrastructure, and manufacturer warranty documentation are all built into the post-purchase experience to drive repeat purchasing and build trust in markets where online retail is still maturing.

Technology Stack

ShopifyMulti-regionalE-commerceWhatsApp IntegrationAfrica / MENA

Delivery Highlights

Production-grade architecture with full system documentation

Zero-downtime deployment pipeline established from day one

Performance benchmarked and validated pre-launch across all metrics